Sustainability as part of our mission
Welcome to TM Travel, your partner for unforgettable self‑drive and fly‑drive holidays in Central and Eastern Europe. We focus on families with children aged 11–16 and are committed to sustainability and corporate social responsibility. Discover how we create unique experiences with respect for people and the environment
Our mission: sustainable travel and unforgettable memories
Imagine this: a family with two teenagers is planning their summer holiday. They want to discover new destinations, spend quality time together, and enjoy the freedom of a fly‑drive trip. At the same time, awareness is growing about the impact of tourism on nature, the climate, and local communities. At TMTravel, we believe that travel and sustainability go hand in hand. That’s why we offer fly‑drive holidays through Central and Eastern Europe, with responsible travel at the heart of every journey.
At TMTravel, we believe that successful organisations not only create economic value, but also contribute to people, the environment, and society. That’s why Corporate Social Responsibility (CSR) is an integral part of our business strategy. Our mission is to offer families unforgettable travel experiences while respecting the environment and local communities.
Our vision for the future and our strategic objective
With our campaign, we aim to raise awareness among families about responsible tourism. We not only offer a wonderful holiday, but also encourage travellers to make sustainable choices. According to the United Nations, companies play an important role in achieving the Sustainable Development Goals (SDGs), including responsible consumption, climate action, and sustainable economic growth (Martin, 2025).
That is why we encourage travellers to support local entrepreneurs, treat nature and culture with respect, and participate mindfully in tourist activities. Sustainability is an ongoing process. Therefore, we aim to:
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expand our collaboration with sustainable accommodations;
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include more local entrepreneurs in our fly‑drive routes;
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actively inform travellers about responsible tourism;
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develop travel routes that protect natural areas and help prevent overtourism;
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publish a transparent annual sustainability report.
Scientific research by the Intergovernmental Panel on Climate Change (IPCC) shows that organisations must play a significant role in limiting climate change. For that reason, we view sustainability as a long‑term responsibility (IPCC, n.d.).
Our stakeholders
Internal stakeholders
Our employees form the foundation of our sustainability strategy. Management sets goals and monitors progress. Travel consultants help customers make conscious choices, while the marketing team ensures honest communication. Product developers and partners select sustainable accommodations and travel routes.
External stakeholders
Our external stakeholders include travellers, accommodations, car rental companies, airlines, local entrepreneurs, tourism organisations, governments, nature organisations, and certification bodies.
Travellers contribute by making conscious choices. Accommodations and transport partners implement sustainable measures. Local entrepreneurs strengthen the regional economy. Governments and nature organisations help protect natural and cultural areas. Certification bodies ensure independent monitoring and transparency.
Our CSR USPs
What sets us apart from other travel providers is that sustainability is not a marketing tool, but an integral part of our operations.
- Transparency: annual reporting on sustainability goals and results.
- Responsible tourism: informing travellers about sustainable travel behaviour.
- Local collaboration: supporting local entrepreneurs and economies.
- Sustainable partners: working with accommodations and organisations that prioritise sustainability.
- Smart travel routes: reducing unnecessary travel distances.
- Measurable results: annual evaluation of our sustainability objectives.
Our core message is:
‘Discover Europe together, with respect for nature, culture, and future generations.'
Credible Sustainability
To substantiate our sustainability claims, we collaborate with recognised certification bodies such as Green Key, Travelife and the guidelines of the Global Sustainable Tourism Council (GSTC).
These certifications provide travellers with greater assurance that accommodations and partners prioritise environmental care, social responsibility, and responsible business practices.
We make a clear distinction between sustainability and marketing. Sustainability is about real impact; marketing is about communicating that impact.
To prevent greenwashing, we avoid unproven claims, use measurable objectives, highlight both achievements and areas for improvement, and support our information with reliable sources and certifications.
According to the European Commission, sustainability claims must be transparent, verifiable, and clear (Delille, Giovannini & Herrera Barrios, 2024).
